SEO Questionnaire

1. Business Details

Business Name*

Current Website (if any)

Primary Contact Person*

Industry / Business Type

Email Address*

Phone Number

Service area(s) / locations

2. SEO Goals

Tick all that apply.

More enquiries/leads More online sales Increase local visibility (Google Maps) Grow brand awareness Content marketing / blog growth Improve conversions

Primary action you want visitors to take

3. Audience & Offers

Who are your ideal customers? What makes you different? Top products/services to prioritise

4. Keywords & Topics

Keywords you think customers search for Top competitors (links if possible) Any terms to avoid targeting?

5. Content & Structure

Key pages you know you need Do you have content ready? Will you publish blog/articles?

6. Local SEO

Do you have a Google Business Profile (Google Maps listing)? Business address and phone as you want it displayed (NAP) Suburbs/regions you want to target

7. Tracking & Reporting

GA4 (Google Analytics) Google Search Console Google Tag Manager Call tracking

What counts as a conversion?

8. Anything Else?

Notes, constraints, or must-haves

9. Attachments (optional)

Upload anything helpful: existing logo files, brand guides, example designs. Max 10MB per file.

Existing logo files (AI, EPS, PDF, SVG, PNG, JPG) Brand guide (PDF) Examples / inspiration (images or PDF)